In an oversubscribed industry, new and upcoming bands need a song to stand out from the crowd and kickstart the momentum of the spinning wheel of success. The song leads to support in higher places, which leads to more gigs and then to more fans. Then we just watch them go for as long as they can hold our interest. But off the back of ‘A Rush of Blood’ and ‘Oceans’, can Coasts keep our attention?
Such is the way with the digital music age nowadays, we were drip-fed the debut album bit by bit with singles in 2014/15. There was a glimmer of promise here and there but the likes of ‘Wash Away’, ‘Stone’ and ‘Wolves’ just felt watered down somehow. But “Hey”, I thought, “If they open with a song like ‘Tonight’ and put their success-igniting singles further down the track list and spread them out, it might make for a well-balanced experience.”
Opening with ‘Oceans’ this record suffers from peaking too early and while ‘A Rush of Blood’ is saved for later, it can’t save this mediocre album.
Unfortunately, they didn’t have the same thought. Opening with ‘Oceans’ this record suffers from peaking too early and while ‘A Rush of Blood’ is saved for later, it can’t save this mediocre album. There are good parts – familiar single ‘Modern Love’ is refreshingly upbeat and stands out as one of the best songs on the album even if it is a little lyrically clichéd. Latest single ‘You’ is my personal favourite; providing a nice contrast to the rest of the album with it’s fast pace and warm sound aided by a grooving piano.
There are no big surprises here, Coasts have given us a debut we’d expect from them – modern alternative rock with some catchy hooks and nice instrumentation. But it doesn’t excite like great albums do. Coasts feels like a build up to a crescendo of fireworks, which sadly fail to explode.
By Will Hunt
‘Modern Love’ and ‘You’ stand out as great tracks
Very little diversity
Upbeat summer-sounding album
Watch the music video for ‘Modern Love’ below:
|4. Modern Love|
|7. A Rush Of Blood|
|8. Your Soul|
|9. Wash Away|