Fortuitous circumstances and years of preparation have brought Zimbabwe-born London-raised KWAYE to prominence. While studying at UCLA, he picked up an Uber in Downtown LA which was driven by a former A&R executive. KWAYE played him a demo of what was to become his debut single and the chauffeur proceeded to pass it along to Mind of a Genius label head David Dann.
‘Cool Kids’ fuses electronica, funk, soul and world music which is no surprise given the creator’s global influences. With a distinctive 80s vibe, KWAYE debunks the teenage myths of what characteristics make a “cool kid”. It’s refreshing, vibrant and catchy and I can’t wait to see what else the fresh-faced 22 year-old has to offer.
Words: Will Hunt
Label: Mind of a Genius